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Andrew Cherwenka: Permission Marketing: Facebook's Cash Cow and a Marketer's...
We’re on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the...
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John Haydon: Six Powerful Ways to Make Your Website More Social
People don’t share boring content. And even on the rare instance that someone does share a boring video or a blog post, it won’t get that far anyhow. You owe it to your people and the cause to become...
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Don't Even Think About Making This Facebook Mistake
Wednesday is the worst day of the week to advertise on Facebook, while Saturday and Sunday are the best, according to a new report analyzing user acti… Read more: Facebook Marketing Secrets, Social...
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John Haydon: Five Top Reasons Why Marketers Fail on Facebook
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger...
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James Sims: Finding Broadway's Voice on Social Media
For Broadway, it isn’t so much about a specific voice — let’s call it the Marketing Mamet Effect — rather it’s a tone that drives social strategy. Read more: Mediabistro, Twitter, Broadway, Ric Dragon,...
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Craig Newmark: Vastly Scaling Up the Effectiveness of Nonprofits
How does a person of good will work with others, across the planet and across the years, to scale up to help out everyone? I’ve realized, in the past few days, that a solution could involve nonprofits...
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Tom Lowery: Twitter's Vine — a Threat to Facebook or Another Toy?
Maybe when Vine is wearing long trousers I’ll take it more seriously. For now at least, my social media world can live without it. Read more: Social Media, Twitter Vine, Small Business, Facebook,...
View ArticleJeffrey P. Colin: Facebook and GMO "Friends"
Facebook is one of the world’s dominant social networking websites. It has changed the way that people view online interactions, and many other aspect… Read more: Friendship, Social Media, Media,...
View ArticleChris Abraham: Do You Focus on the Most Popular and Ignore the Rest in Social...
Engage in the thousands and even the millions, if possible, and allow your quaternary, quinary, senary, septenary, octonary, nonary, and denary markets define themselves. Read more: Twitter, Social...
View ArticleVala Afshar: The Seven Deadly Sins of Social Media Marketing
In the world of digital media, Dante’s seventh circle of hell is reserved for businesses that fail to fully understand the power of social media. Comp… Read more: Social Media, Twitter, Social...
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